Ok Apple, a lot of people accused you of being smug assholes during the “I’m a Mac” ad campaign. I stood by you, and even defended you by saying it was all in good fun. This ad reaches an entire new level of smug:
"If you don’t have an iPhone…well, you don’t have an iPhone"
We all know how much of a status symbol your phone is, there is no reason for you to create an entire elitist advertising campaign around it.